Business Website vs Facebook Page
Businesses today are increasingly relying on digital channels as a way to reach new customers and stay competitive. In order to stay competitive in this digital age, it’s necessary to have a business website AND a social media presence. However, having a business website and a social media presence are two different things. And while many small businesses might be tempted to simply create a social media account and leave it at that, this is not the best strategy. In fact, having a business website AND a social media presence is crucial for businesses of all sizes.
What is a Business Website?
A business website is a online presence for your business. It’s a Window to your business, and it’s how potential customers will first learn about you and what you do, as well as giving you Credibility as a business. Your website should include information about who you are as a business as well as what you do. It should include information on what makes your business different from your competitors, and potential customers should have a way of contacting you from your website.
What is a Social Media Presence?
A social media presence is the use of social media channels to grow a business. It’s how a business engages with people and potential customers. Social media channels include platforms such as Facebook, LinkedIn, and Instagram, as well as Google Business and other platforms that may be relevant to your industry. The goal of a social media presence is to reach people who might be interested in your products or services, as well as build a relationship with those people over time.
Why is a Business Website and Social Media Presence important?
A business website is an essential tool for any small business, it gives you Credibility. If you have a physical location, it’s also an essential component of your marketing strategy. Your website should be Simple, Relevant, and Built to Purpose. It should also be visually appealing.
Social Media is a means to Interact with your customers, and potential Customers. You can reach out and showcase new and special products, upcoming events, But also show them you are real people with real products.
Bottom line
A Business Website is an essential component of any successful small business. It’s a Window into your business, and it’s essential to have one.
Social Media is a means to Interact, and provide more direct marketing opportunities.
Both work together, and provide a more complete online marketing solution.
Would you like to know more?
Lets do a free Website/Social Media page audit and make a time to discuss your business.
Click Here to make an Appointment
Paul Hashman
Digital Creator @ Ginger Apps, Ginger Web Solutions
info@gingerapps.com.au
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